TELE Workshop for Yale Students

Students role playing landowner typologies during the workshop
March 14, 2016

On February 18, Sustaining Family Forests Initiative (SFFI) staff hosted a Tools for Engaging Landowners Effectively (TELE) workshop for students at the Yale School of Forestry & Environmental Studies. At the workshop, students with interests in both domestic and international forestry, as well as agriculture, learned about targeted marketing tools and TELE landowner segmentation. Drawing upon Connecticut forest landowner data and landowner examples presented from Quiet Corner (including live-action landowner role-playing by SFFI and Quiet Corner staff), students learned about shaping messages around landowner attitudes. Participants then brainstormed messages and worked to create outreach materials promoting an invasive species workshop for local landowners at Yale Myers Forest coming up this spring.