The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 900 natural resource professionals in landowner outreach. These professionals work in 33 states and represent more than 33o organizations, primarily state forestry agencies and their conservation and stewardship partners. 

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August 2, 2016
This July, Dan Stonington, Executive Director of the Northwest Natural Resource Group, joined staff and volunteers from several collaborating organizations and agencies in...
August 1, 2016
Many groups that participate in our workshops debate the pros and cons of using fear-producing images—like raging fires, devastated forests, and scary pests—in their...
July 25, 2016
In 1999, recognizing the decline in ocean health due to unsustainable fishing, the Monterey Bay Aquarium in California created Seafood Watch. Seafood Watch is a campaign...