The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 600 natural resource professionals in landowner outreach. These professionals work in nineteen states and represent more than 250 organizations, primarily state forestry agencies and their conservation and stewardship partners. 


Click here to see our impact.


September 3, 2015
It’s been a busy and exciting summer at the Sustaining Family Forests Initiative! This July, SFFI traveled south to teach folks throughout the region about Tools for Engaging...
August 14, 2015
Are you looking to share what you’ve learned at a TELE workshop with your co-workers? So are we! Download our template of the TELE workshop’s presentation on how to use...
August 7, 2015
At last month’s TELE workshop in South Carolina, representatives of the Indian Creek Woodland Savanna Restoration Initiative presented a flyer for their upcoming event. The...