The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 800 natural resource professionals in landowner outreach. These professionals work in nineteen states and represent more than 300 organizations, primarily state forestry agencies and their conservation and stewardship partners. 


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July 25, 2016
Dear Friends and Colleagues of SFFI, After two and a half exciting years as the Program Manager for the Sustaining FamilyForests Initiative, I have accepted a position as...
Seafood Watch Consumer Guide
July 25, 2016
In 1999, recognizing the decline in ocean health due to unsustainable fishing, the Monterey Bay Aquarium in California created Seafood Watch. Seafood Watch is a campaign...
June 21, 2016
So far this year, SFFI has hosted five workshops, training 125 natural resource professionals. This summer and fall, we will be continuing our work across the country by...