The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 900 natural resource professionals in landowner outreach. These professionals work in 33 states and represent more than 33o organizations, primarily state forestry agencies and their conservation and stewardship partners. 

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February 28, 2017
In July of 2015, when staff from the Indian Creek Woodland Savanna Restoration Initiative developed a workshop flyer highlighting the legacy of bobwhite quail in the region,...
February 23, 2017
Thanks to changes in ownership and land use patterns, reaching and persuading landowners to practice sustainable forestry is becoming ever more difficult. Moreover, many...
Katherine Hollins
November 7, 2016
The Sustaining Family Forests Initiative (SFFI) welcomed their new Program Manager, Katherine Hollins, to the team in September 2016. After earning her undergraduate degree...