The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 700 natural resource professionals in landowner outreach. These professionals work in nineteen states and represent more than 300 organizations, primarily state forestry agencies and their conservation and stewardship partners. 


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April 19, 2016
“Play it again, Sam” At a strategy meeting last December, I advised an advocacy organization to cultivate a panel of “champions” who would communicate their key messages via...
April 19, 2016
Every year, 70 species of neotropical migrant birds find their way along the Atlantic flyway to nest in Connecticut’s woodlands. Yet–every year–fragmentation of woods,...
April 8, 2016
March was a busy month for SFFI! We launched our brand new Tools for Engaging Landowners Effectively website, with fresh content and data from the National Woodland Owner...