Welcome

The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 600 natural resource professionals in landowner outreach. These professionals work in nineteen states and represent more than 250 organizations, primarily state forestry agencies and their conservation and stewardship partners. 

 

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News

July 24, 2015
SFFI has released four case studies showcasing projects that have used the TELE methodology to engage more landowners in land stewardship and conservation. Each case study...
July 13, 2015
Support your audience at every step on the path from thinking to doing. We all assume that changing people’s attitudes leads to changes in their behavior. But just because...
May 28, 2015
In May, the SFFI team traveled to Hawaii to facilitate two TELE workshops - - a one-day workshop in Hilo and a 2-day workshop in Honolulu. Both workshops included natural...