The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 900 natural resource professionals in landowner outreach. These professionals work in 33 states and represent more than 33o organizations, primarily state forestry agencies and their conservation and stewardship partners. 

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Forester consulting with landowner
May 25, 2017
One of the most important factors in your ability to influence landowners is the relationship you forge with them. This relationship is, at least in part, the result of the...
Prescribed Burn
May 25, 2017
The Southeast Regional Partnership for Planning and Sustainability (SERPPAS) is a collaboration among federal and state agencies working to promote sustainable resource-use...
TELE Advanced Training 2016 Participants
May 25, 2017
I’m so glad I went to this. It was completely worth my time. I have nothing but positive things to say about it. It’s so rare that I’m in a workshop that I...