The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 900 natural resource professionals in landowner outreach. These professionals work in 33 states and represent more than 33o organizations, primarily state forestry agencies and their conservation and stewardship partners. 

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September 25, 2017
Audubon Vermont has been using the TELE method on several of their projects aimed at improving bird and other wildlife habitat on private lands in Vermont. One recent project...
September 25, 2017
One of the reasons I’m a big fan of targeted marketing is that it often has an impact beyond the intended target. If you design a tightly targeted message, not only do you...
September 24, 2017
SFFI is thrilled to welcome the newest member of our team, Cassidy Dellorto-Blackwell. Cassidy is a postgraduate fellow coming to us from the University of Michigan, where...