Welcome

The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 500 natural resource professionals in landowner outreach. These professionals work in seventeen states and represent more than 200 organizations, primarily state forestry agencies and their conservation and stewardship partners. 

News

November 25, 2014
On November 14th, 120 people from across the Northeast gathered to engage, discuss, and learn about Maine’s local wood economy at the state’s first ever Local Wood Works...
November 24, 2014
This past August, SFFI conducted seven focus group discussions and five in-depth interviews with woodland owners in Colorado, North Carolina, and Pennsylvania. The focus...
November 18, 2014
Natural resource professionals from across New England came together on Thursday, November 13thfor the 2014 Regional Conservation Partnership (RCP) Network Gathering in...