The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 600 natural resource professionals in landowner outreach. These professionals work in nineteen states and represent more than 250 organizations, primarily state forestry agencies and their conservation and stewardship partners. 


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The Magic of Specificity
January 19, 2016
To mark the New Year, here is a magical tip that will improve your landowner outreach and your New Year resolutions: The more specific you can get regarding how, when and...
Example of Landowner Outreach Information Sheet
January 19, 2016
The Hamakua region of Hawaii’s Big Island becomes home to many new landowners each year. Many of these landowners are retirees, having moved to Hawaii from the mainland...
January 19, 2016
Thanks to continued generous support from the USDA Forest Service, SFFI will conduct nine Tools for Engaging Landowners Effectively workshops in 2016-2017! During the Fall of...