The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 900 natural resource professionals in landowner outreach. These professionals work in 33 states and represent more than 33o organizations, primarily state forestry agencies and their conservation and stewardship partners. 

Click here to see our impact.


Katherine Hollins
November 7, 2016
The Sustaining Family Forests Initiative (SFFI) welcomed their new Program Manager, Katherine Hollins, to the team in September 2016. After earning her undergraduate degree...
November 3, 2016
The Driftless Forest Network is a collaborative partnership between twenty organizations and agencies serving woodland owners across the Driftless Area, a 12 county forested...
Photo credit newenglandcottontail.org
November 1, 2016
Today’s tip is a reminder of the importance of the first P of marketing–-your Product (see page 14 of the TELE workbook). A very smart Broadway producer once said to me (and...