The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 600 natural resource professionals in landowner outreach. These professionals work in nineteen states and represent more than 250 organizations, primarily state forestry agencies and their conservation and stewardship partners. 


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May 28, 2015
In May, the SFFI team traveled to Hawaii to facilitate two TELE workshops - - a one-day workshop in Hilo and a 2-day workshop in Honolulu. Both workshops included natural...
May 26, 2015
This morning, WNPR Connecticut reported on a new resource available to landowners looking to conserve their forests, farms, and open spaces. Tony Mecum and SFFI Program...
May 20, 2015
This fall, the Journal of Forestry will publish a new study titled “Hansel and Gretel Walk in the Forest, Landowners Walk in the Woods: A Qualitative Examination of the...