The Sustaining Family Forests Initiative is a collaboration between the Yale School of Forestry & Environmental Studies, the U.S. Forest Service, and the Center for Nonprofit Strategies, aimed at gaining and disseminating comprehensive knowledge about family forest owners throughout the United States. The basis of our work is to apply a social marketing approach—the use of commercial marketing techniques to affect positive social change—as a promising means by which to influence family forest owners to take steps to conserve and sustainably manage their land. Since 2010, SFFI has trained over 600 natural resource professionals in landowner outreach. These professionals work in nineteen states and represent more than 250 organizations, primarily state forestry agencies and their conservation and stewardship partners. 


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September 30, 2015
This summer we posted an article comparing two flyers developed before and after our TELE workshop in South Carolina. The flyers were developed by the Indian Creek Woodland...
September 24, 2015
Choice is a good thing, right? True. But you can have too much of a good thing. Most of the natural resource professionals I’ve met like to give people options rather...
September 3, 2015
It’s been a busy and exciting summer at the Sustaining Family Forests Initiative! This July, SFFI traveled south to teach folks throughout the region about Tools for Engaging...